Marketing communications is a broad field that covers many forms of persuasive messaging: social and digital marketing, advertising, public relations, promotional marketing. With practical course work and an internship on your resume, you’ll be prepared to land a job after graduation. Interested in a broader business background? Explore the BSBA in marketing.
Your professors have decades of work experience with major brands. You’re not only learning from experts, but from their hands-on exercises such as creating your own agency, writing up research reports, and conducting focus groups.
Aspiring PR professionals can also apply to the Golin Fellowship and learn from public relations mentors.
At Roosevelt, you can choose from three concentrations as you discover your career goals.
Complete your BA and MS in marketing communications in five years. That’s less time and cost than traditional programs.
Mark Sandy, BA ’10
Associate Creative Director at Leo Burnett