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Location: Chicago, Schaumburg
Start Term: Fall, Spring, Summer
Program Type: Major
The program is organized around the proposition that the wants and needs of the consumer are the reasons for a firm's existence, and the courses in the marketing department stress the relationship of the behavioral and social sciences to the marketing concepts employed by the business organization. Students completing a major in marketing may expect to move into a wide variety of careers. These include: brand and product management, marketing research, retailing, sales and sales management, advertising, public relations, marketing logistics and new product planning.

Expectations & Requirements

Standards

Students will learn:

  • Basic principles of the marketing discipline
  • How to adapt and innovate to solve problems and develop strategies for success in the marketing arena
  • How to develop effective written and oral communication skills in presenting marketing strategies
  • How to collaborate in diverse groups on developing marketing plans
  • How to carry out effective ethical decision making in the marketing field

Sample Courses

  • Principles of Marketing
  • Sales Management
  • Principles of Advertising
  • Marketing Research
  • Marketing Strategy and Planning
  • International Marketing Strategies
  • Consumer Behavior
View Academic Catalog View Minor Requirements (non-Business Majors) View Minor Requirements (Business Majors)

Outcomes

Career Options
Students completing a major in marketing may expect to move into a wide variety of careers. These include: brand and product management, marketing research, retailing, sales and sales management, advertising, public relations, marketing logistics, and new product planning.
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