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Bachelor's in Marketing (BSBA)

Heller College of Business

Roosevelt's Bachelor of Science in Business Administration, Marketing is one of the leading undergraduate marketing programs in the Chicago area offered by a private independent university. The program offers the prestige and visibility of a renowned private university, with classes taught by an outstanding faculty mix of PhD-qualified professors and knowledgeable experienced business practitioners. In addition, small class sizes, combined with Roosevelt University's outstanding facilities and convenient locations in the Chicago metro area, make the program exceptional.

Students completing a major in marketing may pursue a wide variety of careers. These include: brand and product management, marketing research, digital and social media marketing, advertising, retailing, sales and sales management, public relations, marketing logistics, and new product planning.
ExpectationsOutcomesRelated Programs
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Location: Chicago, Schaumburg
Start Term: Fall, Spring, Summer
Program Type: Major
The program is organized around the proposition that the wants and needs of the consumer are the reasons for a firm's existence, and the courses in the marketing department stress the relationship of the behavioral and social sciences to the marketing concepts employed by the business organization. Students completing a major in marketing may expect to move into a wide variety of careers. These include: brand and product management, marketing research, retailing, sales and sales management, advertising, public relations, marketing logistics and new product planning.

Expectations & Requirements

Standards

Students will learn:

  • Basic principles of the marketing discipline
  • How to adapt and innovate to solve problems and develop strategies for success in the marketing arena
  • How to develop effective written and oral communication skills in presenting marketing strategies
  • How to collaborate in diverse groups on developing marketing plans
  • How to carry out effective ethical decision making in the marketing field

Sample Courses

  • Principles of Marketing
  • Sales Management
  • Principles of Advertising
  • Marketing Research
  • Marketing Strategy and Planning
  • International Marketing Strategies
  • Consumer Behavior
View Academic Catalog View Minor Requirements (non-Business Majors) View Minor Requirements (Business Majors)

Outcomes

Career Options
Students completing a major in marketing may expect to move into a wide variety of careers. These include: brand and product management, marketing research, retailing, sales and sales management, advertising, public relations, marketing logistics, and new product planning.
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