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Location: Chicago, Schaumburg
Start Term: Fall, Spring, Summer
Program Type: Major, Includes Accelerated Master's Option

The program is organized around the proposition that the wants and needs of the consumer are the reasons for a firm's existence, and the courses in the marketing department stress the relationship of the behavioral and social sciences to the marketing concepts employed by the business organization. Students completing a major in marketing may expect to move into a wide variety of careers. These include: brand and product management, marketing research, retailing, sales and sales management, advertising, public relations, marketing logistics and new product planning.

The Heller College of Business faculty offer an accelerated BS in Business Administration/Master of Business Administration (MBA) program to eligible students.  Students entering this program can earn both bachelor's and master's degrees in less time than earning these degrees separately. 
Erica Poremba
, Schaumburg Advisor

Expectations & Requirements

Standards

Students will learn:

  • Basic principles of the marketing discipline
  • How to adapt and innovate to solve problems and develop strategies for success in the marketing arena
  • How to develop effective written and oral communication skills in presenting marketing strategies
  • How to collaborate in diverse groups on developing marketing plans
  • How to carry out effective ethical decision making in the marketing field

Sample Courses

  • Principles of Marketing
  • Sales Management
  • Principles of Advertising
  • Marketing Research
  • Marketing Strategy and Planning
  • International Marketing Strategies
  • Consumer Behavior

Outcomes

Career Options
Students completing a major in marketing may expect to move into a wide variety of careers. These include: brand and product management, marketing research, retailing, sales and sales management, advertising, public relations, marketing logistics, and new product planning.
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