Bachelor's in Digital Marketing, Advertising and Public Relations, BA
Marketing communications is a broad field that covers many forms of persuasive messaging: social and digital marketing, advertising, public relations, promotional marketing. With practical course work and an internship on your resume, you’ll be prepared to land a job after graduation. Interested in a broader business background? Explore the BSBA in marketing.
Why Roosevelt for Your Bachelor’s
Learn from industry experts
Your professors have decades of work experience with major brands. You’re not only learning from experts, but from their hands-on exercises such as creating your own agency, writing up research reports, and conducting focus groups.
Aspiring PR professionals can also apply to the Golin Fellowship and learn from public relations mentors.
Explore careers in marketing
At Roosevelt, you can choose from three concentrations as you discover your career goals.
- Public Relations: Learn how to address crises and create relationships with the media.
- Advertising Management: Study how agencies work as you master media buying and planning.
- Advertising Creative: Build your portfolio with the support of working copywriters and art directors.
Your fast track to graduate school
Complete your BA and MS in marketing communications in five years. That’s less time and cost than traditional programs.
“The Roosevelt program provided a comprehensive view of the marketing landscape, allowing me to find my passion for creative writing and pursue it it successfully in the advertising space. My professors from start to finish were inspiring, motivating and most importantly, good people.”
Mark Sandy, BA ’10
Associate Creative Director at Leo Burnett