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Bachelor's in Integrated Marketing Communications (BA)

Integrated Marketing Communications (IMC) is the term for the broad field that includes advertising, public relations, direct marketing, sales promotion and numerous other forms of professional persuasive communications activities. Through course work and a required professional internship in the field, students are prepared for entry-level work in any area of this broad field, including agencies, organizations and companies in advertising, public relations and marketing.
ExpectationsRelated Programs
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Location: Chicago
Start Term: Fall, Spring
Program Type: Major, Minor

Our dedicated faculty of marketing professionals will share knowledge and wisdom from their years of experience working in advertising, public relations and marketing, often on major national brands at some of the world’s largest companies. The faculty brings its professional practice and expertise into the classroom to bring key concepts to life. Concentrations include:

  • Public Relations
  • Advertising Management
  • Advertising Creative

Expectations & Requirements

Standards

Roosevelt's integrated marketing communications program prepares students to meet the marketing and communication challenges of 21st-century companies and nonprofit organizations. Hands-on assignments in the classroom are modeled after actual industry work, and our experienced faculty ensure students are up to date with the latest trends and marketing and communications techniques. All students in this major are required to complete a capstone project course as well as a professional internship in advertising, public relations, marketing services or a related field.

Minor Requirements

Students can complete a minor in integrated marketing communications taking five IMC courses. Students in the minor complete three required courses (IMC 202, IMC 302, and IMC 303) plus two additional IMC courses of their choosing. The minor in total is 15-16 credit hours, depending on which two courses the student chooses as electives. An internship in this field is an optional course for students in the minor.

Sample Courses

  • Media Writing
  • Visual Communication
  • Social Media Marketing Communications
  • Crisis Communication
View Academic Catalog