Claire Kim
Claire Kim
Assistant Professor of Marketing
Walter E. Heller College of Business
» Marketing
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About Me


PhD, Marketing, Minor: Psychology, Indiana University, 2017

MSc, Marketing, Seoul National University, 2011

BBA, Business Administration, Minor: Psychology, Seoul National University, 2008


Heller College of Business, Roosevelt University, Assistant Professor of Marketing, August 2022−Present

Freeman School of Business, Tulane University, Visiting Assistant Professor of Marketing, July 2020−June 2022

Desautels Faculty of Management, McGill University, Assistant Professor of Marketing, August 2017−July 2022

KANTAR, Seoul, South Korea, Marketing Researcher, December 2007−December 2008


Han, DaHee and Claire Heeryung Kim (2023), "The Asymmetric Effects of Identity Salience on Judgement: The Role of Valence and Attribute Congruence," Asia Marketing Journal, 25(2), 84-98. (Equal authorship)

Kim, Claire Heeryung, Kelly B. Herd, and H. Shanker Krishnan (2023), “The Creative Touch: The Influence of Haptics on Creativity,” Marketing Letters, 34, 113-124.

Kim, Claire Heeryung and Joonkyung Kim (2021), “The Role of Cause Involvement and Assortment Size on Decision Difficulty via Communal Relationships,” Sustainability, 13(23), 13458. (Equal authorship)

Kim, Claire Heeryung and Eunjoo Han (2020), “Premiums Paid for What They Believe in The Interactive Roles of Price Promotion and Cause Involvement on Consumer Response,” Journal of Retailing, 96(2), 235–250. (Equal authorship)

Kim, Claire Heeryung, Adam Duhachek, DaHee Han, and Zakary Tormala (2018), “Political Identity, Preference, and Persuasion,” Social Influence, 13(4), 177–191.

Kim, Claire Heeryung and Youjae Yi (2016), “The Effects of Impression Management on Coupon Redemption across Cultures,” Psychology & Marketing, 33(7), 573–583.


Degree Program Affiliations