Build brand relationships with customers. Create brand reputations. Manage business crises. Develop and launch the new products and services the world has been waiting for. With a Masters in Integrated Marketing Communications, you create the brand conversation.
Roosevelt's master of science in integrated marketing communications program prepares you to lead creatively and strategically with hands-on coursework and faculty members with major-brand business experience focused less on theory and more on preparing leaders for the business world
Start Term: Fall, Spring
Program Type: Master's
Our dedicated faculty of marketing professionals will share knowledge and wisdom from their years of experience working in advertising, public relations and marketing, often on major national brands at some of the world’s largest companies. The faculty brings its professional practice and expertise into the classroom to bring key concepts to life.
Expectations & Requirements
StandardsThe graduate program in integrated marketing communications prepares students to meet the marketing and communication challenges of 21st-century companies and nonprofit organizations. Our hands-on coursework in advertising, visual communications, social and digital media strategy, community outreach, relationship-building and multicultural marketing will give you the experience you need to lead creatively and strategically.
- Media Relations
- Brand Management
- Multicultural Marketing Communications
Sharp marketing minds are especially valuable in today’s business world of constant connectivity and global digital reach. Our graduates go on to careers in advertising, public relations, digital marketing, trade and nonprofit organizations, and marketing firms, both large and small.