The MS in Business Analytics is designed for students who are interested in pursuing careers related to business analytics, data analytics and data science. This program equips students with the technical knowledge and skills to assist organizations in managing their data, analyzing it for insights, and implementing those insights to improve the organization.
The program features deep technical content via an “analytical core” that builds knowledge/skills in data structures, data preparation, analytical strategies and processes, statistical analysis, and communication of analytical conclusions.
The program features several concentrations (Data Science, Marketing, Finance, Healthcare Ethics/Analytics, Real Estate) that allow students to specialize in different business disciplines, providing flexibility to tailor their education to their needs.
Hybrid classes work with both in-person and online components, and low-residency class design meets in person only four times a semester.
Jeff Adams, Assoc Prof Management Chair of Marketing & Decision Sciences