Some of the music in one of this year’s most trumpeted Super Bowl advertising campaigns featuring actor Keanu Reeves is the creation of a Roosevelt University music composition alumnus.
Filip Mitrovic, a 2004 graduate of Roosevelt’s bachelor’s in music program, wrote the music for one of six new TV advertisements promoting website builder SquareSpace on Super Bowl Sunday and beyond.
“This is spectacular news for Roosevelt’s Chicago College of Performing Arts (CCPA), where we focus on preparing graduates for careers that can go beyond simply performing,” said Henry Fogel, dean of CCPA.
A native of Belgrade, Serbia who came to study at CCPA just after the Kosovo War began, Mitrovic is a freelance Hollywood composer and director whose music scores have been featured in popular movies, TV shows, albums and commercials.
For the Super Bowl project, he worked from a video clip, adding subtle sounds of a harmonica, whistling and then a digitized version of a full string orchestra, woodwinds and bass. With two-and-one-half minute, 30 second and 15-second teaser versions, the new commercial features Reeves beside a campfire with his laptop, verbally musing over steps he has taken to establish a website for his real-life company, Arch Motorcycle.
See the full commercial at: https://www.youtube.com/watch?v=WqnhN2Rzaqc
“It’s existentialist and funny. It’s over the top and subtle,” said Mitrovic of what he agrees is the biggest advertisement achievement of his career.
The creator of musical scores for popular movies like Spare Parts and Manhattan Undying and a nominee for Emmy and Latin Grammy awards since graduating, Mitrovic can’t say enough about CCPA’s decision to admit him as a student in the first place, particularly at a time when borders for leaving war-torn Serbia were closing.
“Roosevelt saved me from having to be in danger. I might never have come to the United States, if not for CCPA,” he said.
The alumnus, who plays classical guitar in addition to composing, particularly credits music theory that he learned in CCPA’s required Core Studies program for giving him the building blocks to be successful.
“Roosevelt has a great music school and the professors in the core studies are the key,” said Mitrovic, who took his foundation as a multi-media composer in part from CCPA core studies professors Rudy Marcozzi, William Hussey and Stuart Folse.
”He is one of our graduates who has learned to be nimble,” said Hussey. “He was able to discover where his talent and abilities were needed and has become an artist for our contemporary times as a result.”