Dr. Carl Witte is a Professor of Marketing in the Heller College of Business at Roosevelt University. Dr. Witte received his Bachelor's degree in Economics from the Weinberg College of Arts and Sciences at Northwestern University. In addition, he holds a Master of Business Administration degree from the Kellogg Graduate School of Management at Northwestern University. He was awarded his Ph.D. degree in Business Administration, with a specialization in Marketing, by the College of Business at the University of Nebraska-Lincoln. Dr. Witte's research has appeared in publications such as the Journal of Business Research, Psychology & Marketing, Journal of Management and Marketing Research, Journal of Consumer Behaviour, and the Journal of Business, Industry and Economics.