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College of Arts and Sciences

Journalism and Integrated Marketing Communications
2005-2007 Graduate Academic Catalog | Catalogs

Graduate programs in journalism and integrated marketing communications are designed for students who plan to have or are continuing with careers in these fields. Journalism courses prepare students for careers in print, broadcast or online media, or public relations. The integrated marketing communications program serves students seeking careers with marketers, advertising agencies, direct marketing organizations, public relations firms, and the media.

Academic Performance

Graduate students must complete all courses required for their programs, including required undergraduate or English Language Program courses, with a grade point average of B (3.0) or higher. No more than six semester hours of C may be counted in the total credits accepted for the master’s degree. Although a grade of C is acceptable within the stated guidelines, this indicates work below the level expected of graduate students. A student admitted on probation to the program will be limited to two courses (six semester hours) in the first term of enrollment and must receive grades of B or above in these first two courses to remain in the program. A student who receives a grade of C in the first term of enrollment in a journalism or integrated marketing communication course must repeat that course in the next term in order to continue in the program.

Excellent communication skills, including proficiencies in spoken and written English, are vital for success in this program, even for those who expect to work in other languages. International students who take the Roosevelt University English Language Program courses must be enrolled in the ELP 111 level before beginning graduate courses. Domestic students may be tested and/or required to take specific skills courses before entering or continuing in the graduate program.

Master of Science in Journalism (MSJ)

Admission

Admission to the journalism program depends on previous academic success and work experience. Any admission with a grade point average below 3.0 will be probationary, requiring grades of B or higher in the first two courses of the program.

Domestic applicants with a bachelor’s degree from a regionally accredited college or university and a grade point average of 3.0 (on a 4.0 scale) or higher, or a graduate degree in any discipline, will be granted unconditional admission. If the grade point average is between 2.7 and 3.0, probationary admission will be given and enrollment limited to two courses for the first term. If the grade point average is below 2.7, the applicant may appeal an admission denial by submitting a letter to the program director with a detailed work history, three letters of recommendation (employers, faculty, etc.), and an essay explaining career interests and objectives in the field of journalism. The applicant also may be asked to submit the results of the Graduate Record Exam (GRE). Probationary admission will be determined after faculty review of all submitted documents.

International students for whom English is not the first language must submit transcripts of college work, results of the Test of English as a Foreign Language (TOEFL) and the Test of Written English (TWE). The school recommends that international students also take the Roosevelt University English Language Program placement test before beginning graduate courses. Admission is based on a combination of these measures. In some cases, the faculty may require further evidence of English composition and/or mathematics skills. Students with deficiencies in these skills may be required to take designated undergraduate courses prior to admission.

Students whose undergraduate degrees are in fields other than journalism must take Jour 401 as their first course in the graduate program. In addition, these students must complete the remaining 33 graduate hours required for the master’s degree, for a total of 36 hours.

Degree requirements

To earn the MSJ, students must complete 36 semester hours course work with an average of B or higher (33 semester hours if Jour 401 is waived). No more than six hours of transfer credit for approved graduate-level journalism courses will be accepted from another institution. All course work and other requirements for the degree must be completed within six years of the student’s admission to the program. Students who have taken any of the required courses as undergraduates or at other institutions will be required to substitute electives to reach the total hours required.

  Jour 401 News Fundamentals 3
  Jour 405 The State of the News Business 3
  Jour 411 Advanced Reporting Methods 3
  Jour 431 Public Opinion and Propaganda 3
  Jour 463 Law and Ethics 3
  Jour 463 Media Criticism 3
  Jour 489 New Media and Technology 3
  Jour 499 Internship 3
    or Jour 493 Practicum 3
  Jour 480 The Journalism Project 3
  Three electives in journalism; may be in a concentration 9

A student who has not completed an internship, practicum, or other final project must maintain continued registration during fall and spring semesters until completion of the project by registering for the appropriate zero-credit course (course number followed by “Y”). Students who have not maintained continuous registration for internship, practicum, or other final project will be required to register for all intervening fall and spring semesters prior to graduation.

Concentrations

Students may declare a three-course concentration from the list below or pursue general electives. Concentrations focus course work on practical experience for media-related careers.

Writing/reporting

Jour 452 Editorial and Column Writing
Two courses from the following:
Jour 421 Specialized Project
Jour 422 Feature Writing
Jour 453 Alternative Media
Jour 455 Magazine Writing

Public relations

Jour 440 Public Relations Campaigns
Jour 441 Case Problems in Public Relations
Jour 445 Writing for Newsletters
  or Jour 446 Newsletter Publishing

Magazine

Jour 455 Magazine Writing
Jour 454 Publication Design
Jour 457 Magazine Production

Journalism education

Jour 421 Specialized Project
Jour 475 The Scholastic Press
Jour 492 Practicum in the Teaching of Journalism

Visual

Jour 425 Photography: From Chemical to Digital
Jour 454 Publication Design
Jour 428 Digital Photography

Master of Science in Integrated Marketing Communications (MSIMC)

Admission

Admission to the integrated marketing communications program depends on previous academic success and work experience. Any admission with a grade point average below 3.0 will be probationary, requiring grades of B or higher in the first two courses of the program.

Domestic applicants with a bachelor’s degree from a regionally accredited college or university and a grade point average of 3.0 (on a 4.0 scale) or higher, or a graduate degree in any discipline, will be granted unconditional admission. If the grade point average is between 2.7 and 3.0, probationary admission will be given and enrollment limited to two courses for the first term. If the grade point average is below 2.7, the applicant may appeal an admission denial by submitting a letter to the school director with a detailed work history, three letters of recommendation (employers, faculty, etc.), and an essay explaining career interests and objectives in the field of integrated marketing communications. The applicant also may be asked to submit the results of the Graduate Record Exam (GRE). Probationary admission will be determined after faculty review of all submitted documents.

International students for whom English is not the first language must submit transcripts of college work, results of the Test of English as a Foreign Language (TOEFL) and the Test of Written English (TWE). The School recommends that international students also take the Roosevelt University English Language Program placement test before beginning graduate courses. Admission is based on a combination of these measures. In some cases, the faculty may require further evidence of English composition and/or mathematics skills. Students with deficiencies in these skills may be required to take designated undergraduate courses prior to admission.

Degree requirements

Students seeking the MSIMC degree are required to complete 36 credit hours with a grade point average of B or higher, including six core courses, five elective courses, and a required capstone course. Each core course in the IMC program requires a designated graded project that is kept by the student in a personal portfolio of written work. Students are required to complete all six core courses before the final term; the student’s final portfolio should include six projects, one from each core course. Students should consult an IMC faculty advisor regarding any course substitutions or other questions.

Required courses

  Imc 401 Brand Marketing and Communications 3
  Imc 409 Methods of Integrated Marketing Communications 3
  Imc 440 Marketing Communications Research 3
  Imc 446 Brand Planning and Message Strategy 3
  Imc 452 Imc Ethics and Society 3
  Imc 453 Multicultural Marketing Communications 3
  Five electives in integrated marketing communications 15
  Imc 480 Imc Campaign Planning 3

Principles electives

All MSIMC students will complete five electives, including three selected from the principles electives listed below.

  Imc 443 Principles of Imc Media Planning 3
  Imc 450 Principles of Direct/Database Marketing 3
  Imc 461 Principles of Customer Relationship Management (CRM) 3
  Imc 471 Principles of Public Relations 3
  Imc 472 Principles of Consumer and Trade Promotions 3
  Imc 489 Principles of Internet Marketing Communications 3

General electives

With the remaining two electives, students may choose additional course(s) from the principles electives above or from the list of general electives including those listed below.

Imc 444 Newsletter Publishing
Imc 447 Imc Creative Campaigns
Imc 448 Writing for Newsletters
Imc 454 Publication Design
Imc 460 Account Planning
Imc 474 Crisis Communications
Imc 475 E-Commerce Marketing

Work experience electives

All MSIMC students are advised to choose a work experience elective to round out their studies. One work experience course is allowed per student for academic credit as an elective.

A student who has not completed an internship, practicum, or other final project must maintain continued registration during fall and spring semesters until completion of the project by registering for the appropriate zero-credit course (course number followed by “Y”). Students who have not maintained continuous registration for internship, practicum, or other final project will be required to register for all intervening fall and spring semesters prior to graduation.

Catalogs | 2005-2007 Graduate Catalog

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