Public Relations - (Bachelor of Arts)
Department of Communication | College of Arts & Sciences

The major in Public Relations prepares students to work in public relations firms and departments of business, industry, education, government and nonprofit or charitable institutions.

Six core courses (18 semester hours) are required, along with four electives courses in the major (12 semester hours), all with grades of C or better. Transfer students must complete at least 15 semester hours of these courses at Roosevelt.

Students must complete Journalism 201, Communication in the Information Age, with a C or better to begin the major.

Requirements

• Jour 202 Introduction to Public Relations
• Jour 220 Media Writing
• Jour 240 Communications Research
• Jour 341 Public Relations Case Studies
• Jour 343 Public Relations Campaigns
• Jour 399 Public Relations Internship

For electives in the major, we particularly recommend advertising courses. Other courses in broadcasting and writing/reporting also are appropriate electives.

We also recommend a minor. This generally is 15 to 18 semester hours beyond the Arts and Sciences general education requirements in one department or program, such as English, American Studies, Psychology, Sociology, Economics, History, Political Science, or various humanities.

The degree is a Bachelor of Arts with a major in Integrated Communications and a concentration in Public Relations.

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