Integrated Marketing Communications (Master of Science)
Department of Communication | College of Arts & Sciences

As one of the largest marketing communications graduate programs in the country, the Roosevelt MSIMC degree is designed for students seeking careers with marketers, advertising agencies, public relations firms, direct marketing companies, and other media organizations. The curriculum is based on a holistic approach to integrated communication, and emphasizes marketing principles and best practices. The faculty, drawn from the professional ranks of leading firms, is committed to preparing students to meet the challenges of an ever-changing marketplace.

Admission depends on previous academic success and work experience.

Degree requirements

The MSIMC degree requires students to complete 36 credit hours with a minimum grade point average of B. The program is composed of six core courses along with a capstone class, and five electives with three being principle courses.

Each core class in the IMC program requires a Masters Project that is kept by the student in a personal portfolio. Students should consult with a Department of Communication faculty advisor regarding any course substitution, or program questions.

Required courses

Students must begin with IMC 401 and IMC 409, and end with IMC 480.

	IMC 401	Brand Marketing and Communications
	IMC 409	Methods of Integrated Marketing Communications
	IMC 440	Marketing Communications Research
	IMC 446	Brand Planning and Message Strategy
	IMC 452	IMC Ethics and Society
	IMC 453	Multicultural Marketing Communications
	IMC 480	IMC Campaign Planning

Principles electives

Students will select at least three principles electives from these courses.

	IMC 443	Principles of IMC Media Planning
	IMC 450	Principles of Direct/Database Marketing
	IMC 461	Principles of Customer Relationship Management (CRM)
	IMC 471	Principles of Public Relations
	IMC 472	Principles of Consumer and Trade Promotions
	IMC 489	Principles of Internet Marketing Communications

General Electives

The remaining two electives can be selected from these classes.

	IMC 444	Newsletter Publishing
	IMC 447	IMC Creative Campaigns
	IMC 448	Writing for Newsletters
	IMC 454	Publication Design
	IMC 460	Account Planning
	IMC 474	Crisis Communications
	IMC 475	E-Commerce Marketing

Work experience electives

Depending on personal schedule and workload, MSIMC students are encouraged to take an internship for three credit hours during the program. Consult with a faculty advisor for complete details and requirements.