Advertising (Bachelor of Arts)
Department of Communication

The advertising program prepares students for careers in diverse branches of the advertising business, including ad agencies, corporate and institutional marketing or advertising departments, and media providers of advertising services. Students prepare for creative and design work, sales and account executive duties, research, management, and media relations.

Six core courses (18 semester hours) and four elective courses (12 semester hours), all with grades of C or better, are required for the major. Transfer students must complete at least 15 semester hours of these courses at Roosevelt. Students must complete Journalism 201, Communication in the Information Age, with a C or better to begin the major.

Requirements

• Jour 203 Intro to Advertising
• Jour 220 Media Writing
• Jour 240 Communications Research
• Jour 243 Visual Communications and Technology
• Jour 347 Creative Marketing Campaigns
• Jour 399 Internship in Advertising

For electives in the major, we particularly recommend public relations courses. Other courses in broadcasting and writing/reporting also are appropriate electives.

We also recommend at least 3 hours (one course) in persuasion, either Speech 201 persuasive speaking (follows Speech 101) or a substitute approved by the major advisor.

We also recommend a minor. This generally is 15 to 18 semester hours beyond the Arts and Sciences general education requirements in one department or program, such as English, American Studies, Psychology, Sociology, Economics, History, Political Science, or various humanities.

The degree is Bachelor of Arts with a major in Integrated Communications and concentration in Advertising.

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