Integrated Marketing Communications (Bachelor of Arts)
Department of Communication | College of Arts & Sciences

Students majoring in integrated marketing communications have the option to choose one of three concentrations ––public relations, advertising management, or advertising creative –– or instead follow a general IMC curriculum.

In order to begin an IMC major, all students must complete Jour 201 or its equivalent with a grade of C or better. For students entering the program Fall 2008 (or later), this major will require 12 courses, eight of which are core requirements and four of which are electives, for a total of 36 hours.

Students wishing to pursue a concentration in public relations, advertising management or advertising creative, will be required to take two specified electives for their concentration. The other two electives may be selected from any 200/300 level IMC or JOUR course offerings. Transfer students must complete at least seven of their IMC courses at Roosevelt. All majors must maintain a grade point average of B- or higher.

Core Requirements:

• IMC 202 IMC Principles and Best Practices
• IMC 220 Media Writing
• IMC 240 IMC Research
• IMC 302 Fundamentals of Public Relations
• IMC 303 Fundamentals of Advertising 
• IMC 347 IMC Campaigns  
• IMC 363 Law and Ethics 
• IMC 399 IMC Internship  

Specified Electives for Concentrations:

Public Relations:

• IMC 340 Media Relations
• IMC 343 Reputation Management

Advertising Management:

• IMC 344 Brand Management
• IMC 345 Advertising Media

Advertising Creative:

• IMC 349 Portfolio I
• IMC 350 Portfolio II

Minor in Integrated Marketing Communications

To earn a minor in Integrated Marketing Communications, students must complete seven core requirements, all core courses except for IMC 399 (Internships).

College of Arts and Sciences