Marketing B.S. Program Requirements
Marketing | Walter E. Heller College of Business Administration

Program Requirements

In addition to the general degree requirements, the following requirements must be completed for a major in marketing:

• at least MKTG 302 Marketing Management
• and 18 additional semester hours in marketing with grades of C or higher, including:

     MKTG 324 Selling and Sales Management
     MKTG 331 Principles of Advertising
     MKTG 340 Marketing Research
     MKTG 344 Marketing Strategy and Planning and
     Two additional marketing courses approved by the departmental advisor

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