Marketing - Bachelor of Science
Walter E. Heller College of Business Administration

The marketing curriculum offers courses that show the role that marketing plays in the administrative process. The courses identify the origins and development of marketing concepts and, through case studies, provide experience in developing the essentials of a marketing program.

Marketing management has a major role in all aspects of the business firm. As Peter Drucker, a leader in management thought, said: "Any business enterprise has two, and only these two, basic functions: marketing and innovation. Marketing is the distinguishing, the unique, function of business."

The Marketing Department’s program rests on the concept that the wants and needs of the consumer are the reasons for a firm’s existence, and courses in the department stress the relationship of the behavioral and social sciences to the marketing concepts employed by the business firm.

Students completing a major in marketing can expect to move into management training programs in industrial or retailing institutions or into similar positions with advertising agencies or research organizations.

• Degree Requirements
• Program Requirements
• Course Descriptions

Program Chair: Josetta S. McLaughlin, Ph.D.

• Downtown: Room 405 Gage Building, 312-281-3319
• Schaumburg: Room 300-E, 847-619-4853

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