MBA Concentration in Integrated Marketing Communications
MBA Requirements | Walter E. Heller College of Business Administration

Courses

MBA candidates who wish to concentrate in Integrated Marketing Communications must take the following classes in sequence:

1. IMC 409 Methods of IMC 
2. IMC 446 Brand Planning and Message Strategy
3. One class chosen from the list of six Principles electives:

• IMC 443 Principles of IMC Media Planning
• IMC 450 Principles of Direct/Database marketing
• IMC 461 Principles of CRM
• IMC 471 Principles of PR
• IMC 472 Principles of Consumer/Trade Promotions
• IMC 489 Principles of Internet Marketing

MBA students are not allowed to take any IMC classes for which they do not have the prereqs. MKTG 406 is accepted as a substitute for IMC 401.

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