MBA Concentration in Integrated Marketing Communications
MBA Requirements | Walter E. Heller College of Business Administration

Courses

• IMC 401 Strategic Decisions in Integrated Marketing Communications
• IMC 409 Advertising and Sales Promotion
• IMC 419 Business-to-Business Marketing Communications
• IMC 437 Studio Production
• IMC 440 Advertising Research
• IMC 445 Interactive Marketing Communications
• IMC 446 Newsletter Publishing
• IMC 446 Creative Message Strategy
• IMC 447 Visual Communications and Graphics
• IMC 448 Writing for Newsletters
• IMC 450 Direct Marketing Management
• IMC 451 Database Marketing
• IMC 452 Ethics
• IMC 453 Multicultural Marketing Communications
• IMC 471 Public Relations
• IMC 472 Trade Shows, Promotions & Events
• IMC 480 The Integrated Marketing Communications Plan
• IMC 489 New Media and Technology
• IMC 493 Practicum (On-the-Job Independent Study)
• IMC 499 Internship

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