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Luca

Journalism student who is face of new advertising lands WGN-TV internship

Posted: 09/18/2013
Roosevelt University undergraduate Giacomo Luca is establishing himself on more than one front as something of a great communicator.

Luca, 21, a journalism major from Cincinnati, Ohio, just landed an internship with WGN Morning News Anchor Larry Potash.

“A major TV station like WGN in the Chicago market is a great place for me to be,” said Luca, who will be helping Potash produce the segment “Larry’s World” as well as WGN Morning’s Friday Dance Party segment.
 
“This experience will give me the opportunity to network and to work on and meet deadlines,” said Luca, who hopes to land a job with TV after graduating in May 2014.

For the most part, Luca’s work at WGN and two other internships with Fox TV in Cincinnati and Jacksonville, Fla., has been behind the scenes.

But there is a much more public side, these days, to Luca, who can be seen all over Chicagoland in Roosevelt’s new advertising campaign, This Way Up.

Dressed in a white labcoat and blue rubber gloves, Luca is the student scientist filling a test tube in the Roosevelt ad called Change the Equation, which can be seen online, on billboards, on train platforms and in busses, to name just a few venues.

Luca says he’s “proud to represent a University that has taught me so much and given me so many opportunities to advance toward my future career.”

However, he’s wondering, “Will anyone really recognize me in the ad?” If not, there’s always post-graduation when the Roosevelt student hopes to land a full-time TV job and to be seen regularly reporting news on camera.

Roosevelt journalism instructor Charlie Meyerson, who has had Luca in his News Reporting class, said Luca has embraced beat reporting as well blogging a beat.  “Although ours was not a class in broadcast journalism, the video reports he (Luca) has shared with me show a remarkably mature grasp of broadcast delivery,” said Meyerson, who is also a veteran radio anchor in Chicago.

“As long as he (Luca) considers it his goal to be on TV, I won’t count him out.  In fact, given the work he’s already done, I already consider him (Luca) to be a broadcaster,” said Meyerson.