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Business Students Win Best Strategy Competition

Business Students Win Best Strategy Competition

Posted: 07/06/2012

Three Roosevelt University undergraduate business students were selected as grand champions in an online global business strategy competition.  Matthew Good, Oscar Velarde and Chris Mellender managed a global athletic footwear company called Hermes against 10 other university teams from around the world.

The May 2012 Best-Strategy Invitational (BSI) was part of the capstone course offered by the Heller College of Business in the BSBA degree program.  It was held over a two-week period with each day representing a year in the simulation for a total of 10 years.  Each company’s performance was based on a balanced scorecard that included brand image, earnings per share, return on equity investment, stock price appreciation and credit rating.

The simulation allowed students to practice and experience what it takes to develop winning strategies in a globally competitive marketplace.  Emphasis was placed on decision-making under conditions of uncertainty in a dynamic business environment.

The students received a $50 money order from the Heller College and a certificate awarded by the BSG author team commending them for “out-competing and outperforming companies managed by outstanding students at business schools across the world.”