Marketing is the process of creating, distributing, promoting and pricing goods, services and ideas to facilitate satisfying exchange relationships with customers, and to manage these relationships in ways that benefit the organization and its stakeholders. In essence, the theme of marketing today is to provide products and services that satisfy customers’ needs through a coordinated set of activities that also allows the organization to reach its goals. Managing profitable customer relationships is the main goal of marketing today. At Roosevelt, we strive to deliver the best educational experience in the classroom as we strive toward excellence in research.
Marketing courses stress the relationship between the behavioral and social sciences and the marketing concepts employed by an organization. Students completing the marketing major may expect to gain positions in industry, not-for-profits, retail institutions, advertising agencies or marketing consulting firms.
For students entering with less than 30 semester hours
* Higher-level mathematics may be substituted for MATH 116 and 121 with permission. ECON 234 may be replaced by MATH 217.
Quantitative skills are critical for the academic study of business. This is especially true for accounting and finance majors. For all students, required business classes such as FIN 311 and MGMT 300 are mathematically based. In order to complete the degree on a timely basis, students are required to take mathematical requirements (MATH 116, MATH 121, ECON 234, and any developmental courses required by the RUA) in the first semester and in each following semester until these requirements are completed.
Students entering with 30 to 89 semester hours
All requirements listed above for students entering with less than 30 semester hours must be completed by students entering with 30 to 89 hours with the exception of ACP 101 and ACP 110. These courses are replaced by 6 s.h. of non-business electives.
Students entering with 90 semester hours or more
All requirements listed above for students entering with less than 30 semester hours must be completed by students entering with 90 or more semester hours with the exception of ACP 101, ACP 110, and the Roosevelt Grounds for Change course. These courses are replaced by 9 s.h. of non-business electives.
All freshmen/sophomore business requirements must be completed with grades of C- or higher. A 300-level business elective is substituted for the international perspective course if an international course is in the major. MGMT 380 must be taken at Roosevelt and passed with a grade of C- or higher. One grade of D may be used in the remaining junior/senior core courses unless a C- is specifically required as a prerequisite or by the major.
Heller College of Business recommends that students use the schedule below as a guideline for the sequential completion of all University, College, and course requirements. The best course of action is to meet with your academic advisor every semester. Business students must complete all freshman and sophomore prerequisites before enrolling in advanced business courses. Students should start course work in their majors after completing 60 semester hours. Those who are undecided about their majors should consult an advisor in the Heller College of Business regarding course selection. Students seeking an interdisciplinary major should consult the assistant dean for undergraduate business studies.
Students should complete all of the requirements listed below within the first 60 semester hours:
Students should fulfill the requirements listed below after they have completed 60 semester hours:
*If a student completes an international course in his/her major (such as ACCT 337 for an accounting major), that course counts in the major and an upper-level business elective is substituted in the core requirements.
The last 30 hours of coursework must be completed at Roosevelt University.
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