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Integrated Marketing Communications, Minor

Offered in: CHICAGO

Standards

All courses for the minor must be completed with a grade of C or better.

Prerequisites

COMM 201 (formerly JOUR 201) is the prerequisite course for this minor (grade C or better).

Requirements

Seven courses (22 credit hours) are required for the minor in Integrated Marketing Communications. Transfer students must complete at least five of their IMC courses (15 semester hours) at Roosevelt. Students must complete the following courses:

  IMC 202 IMC Principles and Best Practices .....3
  IMC 220 Media Writing .....4
  IMC 240 Communication Research .....3
  IMC 302 Fundamentals of Public Relations .....3
  IMC 303 Fundamentals of Advertising .....3
  IMC 347 IMC Campaigns (capstone) .....3
  IMC 363 Law and Ethics .....3