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Course Details

Course Details

MKTG 440 - BUS PLAN & STRAT NEW VENTURES

Applied course in entrepreneurship. Selection and evaluation of a specific business concept; research into industry trends, competition, and the target market; marketing strategies. The completed business plan is presented in written and oral forms. Cross-listed with MGMT 440.

Credits: 3

PREREQUISITES:

  • MKTG 406  (with a min grade of )

View the Course Finder for more detailed prerequisite information.