MKTG 350 SMALL BUS MKTG STRAT & PLANNIN
Applied course in entrepreneurship; completion of a business plan for a new business venture. Selection and evaluation of a specific business concept; research into industry trends, competition, the target market, and marketing strategies. The final business plan is presented in both a written document and an oral presentation.
Credits:
3
Prerequisites:
MKTG 302
(with a min grade of C-)
AND FIN 311
(with a min grade of C-)
AND MKTG 340
(with a min grade of C-)
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Course Notes:
There are no additional notes for this course.
