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Course Details


MKTG 350 - SMALL BUS MKTG STRAT & PLANNIN

Applied course in entrepreneurship; completion of a business plan for a new business venture. Selection and evaluation of a specific business concept; research into industry trends, competition, the target market, and marketing strategies. The final business plan is presented in both a written document and an oral presentation.

Credits: 3

Prerequisites:

  • MKTG 302 (with a min grade of C-)
  • AND  FIN 311 (with a min grade of C-)
  • AND  MKTG 340 (with a min grade of C-)
  • View the Course Finder for more detailed prerequisite information.

    Course Notes:

    There are no additional notes for this course.