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Course Details

Course Details

MKTG 344 - MKTG STRATEGY & PLANNING

Relationships between strategic management and strategic marketing. Marketing planning process; analysis, setting of objectives, evaluation of strategies and tactics, implementation, and control of marketing plans.

Credits: 3

PREREQUISITES:

  • MKTG 302  (with a min grade of C-)
  • AND   MKTG 324  (with a min grade of C-)
  • AND   MKTG 340  (with a min grade of C-)
  •   OR   MKTG 331  (with a min grade of C-)

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