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Course Details


Relationships between strategic management and strategic marketing. Marketing planning process; analysis, setting of objectives, evaluation of strategies and tactics, implementation, and control of marketing plans.

Credits:  3


  • MKTG 302 (with a min grade of C-)
  • AND  MKTG 324 (with a min grade of C-)
  • AND  MKTG 340 (with a min grade of C-)
  •   OR  MKTG 331 (with a min grade of C-)
  • View the Course Finder for more detailed prerequisite information.

    Course Notes:

    There are no additional notes for this course.