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Course Details


MKTG 340 - MARKETING RESEARCH

Role of marketing research in contemporary marketing. Identification of major secondary sources of marketing information. Research process from study design through data analysis. Qualitative and quantitative techniques.

Credits: 3

Prerequisites:

  • MKTG 302 (with a min grade of C-)
  • AND  PSYC 200 (with a min grade of )
  •   OR  ECON 234 (with a min grade of )
  •   OR  MATH 217 (with a min grade of )
  • View the Course Finder for more detailed prerequisite information.

    Course Notes:

    There are no additional notes for this course.