Roosevelt University in Chicago, Schaumburg and Online - Logo

Course Details

Course Details

MKTG 340 - MARKETING RESEARCH

Role of marketing research in contemporary marketing. Identification of major secondary sources of marketing information. Research process from study design through data analysis. Qualitative and quantitative techniques.

Credits: 3

PREREQUISITES:

  • MKTG 302  (with a min grade of C-)
  • AND   PSYC 200  (with a min grade of )
  •   OR   ECON 234  (with a min grade of )
  •   OR   MATH 217  (with a min grade of )

View the Course Finder for more detailed prerequisite information.