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Course Details


Role of marketing research in contemporary marketing. Identification of major secondary sources of marketing information. Research process from study design through data analysis. Qualitative and quantitative techniques.

Credits: 3


  • MKTG 302  (with a min grade of C-)
  • AND   PSYC 200  (with a min grade of )
  •   OR   ECON 234  (with a min grade of )
  •   OR   MATH 217  (with a min grade of )

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