MKTG 324 SALES MANAGEMENT
Examines the elements of an effective sales force as a key component of the organization’s total marketing effort. Includes understanding the sales process, the relationship between sales and marketing, sales force structure, customer relationship management (CRM), uses of technology to improve sales force effectiveness, and issues in recruiting, selecting, training, motivating, compensating and retaining sales people.
Credits:
3
Prerequisites:
MKTG 302
(with a min grade of C-)
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Course Notes:
There are no additional notes for this course.
