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Course Details

Course Details

MKTG 302 - PRINCIPLES OF MARKETING

Character and importance of marketing process and its essential functions, activities, and concepts; how goods and services flow from producer to consumer/user. Economic, sociological, and psychological factors affecting managerial decision making in dynamic environment of marketplace.

Credits: 3

PREREQUISITES:

  • ECON 102  (with a min grade of C-)
  • AND   ECON 101  (with a min grade of C-)

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