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Course Details


A blend of theory and practice focusing on how the media cover politics; how politicians, special interest groups, and political parties attempt to influence the media; and how politicians and issue advocacy groups use advertising to take their message directly to voters. Emphasis on the interplay among media, candidates, and special interest groups and the effect of today's political campaigns on society and democracy; use of polls and focus groups to drive message; the future of campaign finance reform.

Credits: 3


  • JOUR 220  (with a min grade of C)
  •   OR   BCOM 301  (with a min grade of C)
  •   OR   IMC 220  (with a min grade of C)

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