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Course Details


IMC 347 - IMC CAMPAIGNS

Project-based capstone course, where students working in teams, create a unique and integrated brand campaign. Course will cover:situational analysis, audience research, key strategic decision, and creative development. Focus will be on incorporating both advertising ans public relations tactics together with IMC methods.

Credits: 3

Prerequisites:

  • IMC 302 (with a min grade of C)
  • AND  IMC 303 (with a min grade of C)
  • View the Course Finder for more detailed prerequisite information.

    Course Notes:

    All core required IMC courses.