IMC 347 IMC CAMPAIGNS
Project-based capstone course, where students working in teams, create a unique and integrated brand campaign. Course will cover:situational analysis, audience research, key strategic decision, and creative development. Focus will be on incorporating both advertising ans public relations tactics together with IMC methods.
Credits:
3
Prerequisites:
IMC 302
(with a min grade of C)
AND IMC 303
(with a min grade of C)
View the Course Finder for more detailed prerequisite information.
Course Notes:
All core required IMC courses.
