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Course Details


IMC 345 - ADVERTISING MEDIA

Applications in media planning for IMC:Courese examines the media planning process from objectives and strategies to tactics, budgeting, and plan execution. Class will also cover media selling and buying, as well as using syndicated media research.

Credits: 3

Prerequisites:

  • IMC 303 (with a min grade of C)
  • View the Course Finder for more detailed prerequisite information.

    Course Notes:

    There are no additional notes for this course.