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Course Details

Course Details

IMC 344 - BRAND MANAGEMENT

Emphasis will be on broad brand building strategies and tactics for clients and agencies. Course will also examine financial aspects of client/agency relationship, personnel management and effective leadership techniques.

Credits: 3

PREREQUISITES:

  • IMC 302  (with a min grade of C)
  • AND   IMC 303  (with a min grade of C)

View the Course Finder for more detailed prerequisite information.