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Course Details

Course Details

IMC 343 - REPUTATION MANAGEMENT

Course will cover a broad range of topics-stakeholder relations, developing strategic messages, how to organize a press conference and press briefing, manage internal issues as well as employee relations-required to manage brand equity in today's marketplace.

Credits: 3

PREREQUISITES:

  • IMC 302  (with a min grade of C)

View the Course Finder for more detailed prerequisite information.