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Course Details


Course will cover a broad range of topics-stakeholder relations, developing strategic messages, how to organize a press conference and press briefing, manage internal issues as well as employee relations-required to manage brand equity in today's marketplace.

Credits:  3


  • IMC 302 (with a min grade of C)
  • View the Course Finder for more detailed prerequisite information.

    Course Notes:

    There are no additional notes for this course.