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Course Details

IMC 340 - MEDIA RELATIONS

This class is intended to demonstrate appropriate use of media to meet specific client objectives. Material covered will include media relations, product promotion, and crisis communication. This course will also cover current issues relevant to the field.

Credits: 3

PREREQUISITES:

  • IMC 302  (with a min grade of C)

View the Course Finder for more detailed prerequisite information.


Course Schedules

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ALL STUDENTS (Except Pharmacy)

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