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Course Details

Course Details

IMC 303 - FUNDAMENTALS OF ADVERTISING

Overview of advertising principles and practice. Examination of the various domains in advertising (research, account management, and media planning and creative) as well as understanding the process and production of marketing communication in print, TV, web, and interactive.

Credits: 3

PREREQUISITES:

  • IMC 202  (with a min grade of C)

View the Course Finder for more detailed prerequisite information.

COURSE NOTES:

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