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Course Details

Course Details

IMC 243 - VISUAL COMMUNICATION

Overview of the visual arts in marketing communication. Class will cover the fundamentals of brand aesthetics, including print, broadcast, collateral, and web. Upon completion each student will be expected to demonstrate core competencies in brand identity and creative decision-making.

Credits: 3

PREREQUISITES:

  • JOUR 201  (with a min grade of C)
  •   OR   COMM 201  (with a min grade of C)

View the Course Finder for more detailed prerequisite information.