IMC 240 IMC RESEARCH
Research techniques for advertising, journalism, professional communication and public relations for measuring audience attitudes, interests, and opinions. Focus on selecting appropriate research methods/techniques; gathering primary and secondary data; analyzing, interpreting, reporting, and applying data in social, commercial, and political environments. Includes researching information on computerized databases and the Internet.
Credits:
3
Prerequisites:
JOUR 201
(with a min grade of C)
OR COMM 201
(with a min grade of C)
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Course Notes:
There are no additional notes for this course.
