Roosevelt University in Chicago, Schaumburg and Online - Logo

Course Details

Course Details

IMC 240 - IMC RESEARCH

Research techniques for advertising, journalism, professional communication and public relations for measuring audience attitudes, interests, and opinions. Focus on selecting appropriate research methods/techniques; gathering primary and secondary data; analyzing, interpreting, reporting, and applying data in social, commercial, and political environments. Includes researching information on computerized databases and the Internet.

Credits: 3

PREREQUISITES:

  • JOUR 201  (with a min grade of C)
  •   OR   COMM 201  (with a min grade of C)

View the Course Finder for more detailed prerequisite information.