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Course Details


IMC 240 - IMC RESEARCH

Research techniques for advertising, journalism, professional communication and public relations for measuring audience attitudes, interests, and opinions. Focus on selecting appropriate research methods/techniques; gathering primary and secondary data; analyzing, interpreting, reporting, and applying data in social, commercial, and political environments. Includes researching information on computerized databases and the Internet.

Credits: 3

Prerequisites:

  • JOUR 201 (with a min grade of C)
  •   OR  COMM 201 (with a min grade of C)
  • View the Course Finder for more detailed prerequisite information.

    Course Notes:

    There are no additional notes for this course.