HOSM 359 SPORT HOSP:FAN RELATIONS
This course provides students a basic introduction to sport hospitality and marketing by probing into the art of fan relations, and learning how successful initiatives are conceptualized, executed and evaluated. This course examines local and national collegiate, professional and civic sport organizations to learn the latest concepts, methods and tools used to undertake successful fan relations. Students review traditional mediums as well as social media and "guerilla and grass roots" programs. Students will take field trips to Chicago professional sports venues providing them a unique learning laboratory to experience game days and special events where fans are cultivated in addition to classroom engagement.
There are no prerequisites listed for this course.
Certain activities will be complimentary. There may be a
charge for other events. Each student should plan to spend
up to $100 on tickets for sporting events.