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Course Details

Course Details

HOSM 328 - DESTINATION MARKETING

Role of marketing and sales skills of destination marketing organizations, tourism bureaus, and Convention and Visitors Bureaus in attracting tourists, business, conventions and meeting to a location. Relationship to local, regional or national government, bureau structure, staffing and governance of these organizations. Exploring careers in this sector of the hospitality industry.

Credits: 3

PREREQUISITES:

  • HOSM 201  (with a min grade of )

View the Course Finder for more detailed prerequisite information.

COURSE NOTES:

12 Hours in HOSM or consent