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Course Details


CMRC 310 - MARKETING, COMMERCE, & ENT

This is a first course in marketing theory and methods with a strong emphasis on sales. Topics include: the importance of a sound sales and marketing strategy, the different phases of marketing, the differences between the marketing of goods and services, wholesaling, retailing, pricing strategies, analysis of markets, and distribution.

Credits: 3

Prerequisites:

There are no prerequisites listed for this course.

Course Notes:

There are no additional notes for this course.