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Integrated Marketing Communications, MSIMC

Offered in: CHICAGO

The graduate program in Integrated Marketing Communications is designed for students seeking careers or seeking to advance their careers with marketers, advertising agencies, direct marketing organizations, public relations firms, and the media. For more information about this program, visit the program website at

The Chicago campus IMC Program. This program is designed to allow students optimum flexibility in scheduling classes. A full schedule is offered each fall and spring, including required courses and a selection of Principles Courses and general electives. Students may choose to pursue the program full-time or part-time, according to their needs. This program accepts new student admissions to begin in either fall or spring terms.


Admission to the Integrated Marketing Communications program depends on previous academic success and work experience. Any admission with a grade point average below 3.0 will be probationary, requiring grades of B or higher in the first two courses of the program.

Domestic applicants with a bachelor's degree from a regionally accredited college or university and a grade point average of 3.0 (on a 4.0 scale) or higher, or a graduate degree in any discipline, will be granted unconditional admission. If the grade point average is between 2.7 and 3.0, probationary admission will be given and enrollment limited to two courses for the first term.

Appeals after denial. If the grade point average is below 2.7, the applicant may appeal an admission denial by submitting a letter to the department chair with a detailed work history, three letters of recommendation (employers, faculty, etc.), an essay explaining career interests and objectives in the field of integrated marketing communications and writing samples. The applicant also may be asked to submit the results of the Graduate Record Exam (GRE). All material should be submitted to Graduate Admission, which will forward the materials and the student's transcript to the department's faculty for review. The faculty will review all submitted documents, and, if the appeal is approved, the student will be admitted on probation.

International students. International students for whom English is not the first language must submit transcripts of college work, results of the Test of English as a Foreign Language (TOEFL) and the Test of Written English (TWE). The department recommends that international students also take the Roosevelt University English Language Program placement test before beginning graduate courses. Admission is based on a combination of these measures. In some cases, the faculty may require further evidence of English composition and/or mathematics skills. Students with deficiencies in these skills may be required to take designated undergraduate courses prior to admission.


Graduate students must complete all courses required for their programs, including required undergraduate or English Language Program courses, with a grade point average of B (3.0) or higher. No grade below C- can be counted for graduate credit and no more than six semester hours of C grades may be counted in the total credits accepted for the master's degree. Although a grade of C is acceptable within the stated guidelines, this indicates work below the level expected of graduate students.

Foundational courses. IMC 401, IMC 409, and IMC 446 are designated “foundational courses,” meaning that the program builds off what is learned in these courses. A student who receives a grade of C+ or lower in IMC 401 or 409 will be dismissed from the program. A student who receives a grade of C+ or lower in IMC 446 will be required to repeat the course in the next term or the next time it is offered before being allowed to continue in the program. A graduate course can only be repeated once; no more than two courses can be repeated in graduate studies.

Probationary admission. A student admitted on probation will be limited to two courses (six semester hours) in the first term of enrollment and must receive grades of B (3.0) or above in these first two courses to remain in the program.

A student who is admitted on probation and falls into probation again in a future term is subject to dismissal from the program.

ELP and other language-skills courses. Excellent communication skills, including proficiencies in spoken and written English, are vital for success in this program, even for those who expect to work in other languages. International students who take the Roosevelt University English Language Program courses must be enrolled in ELP 111 before beginning graduate courses.


Students seeking the MSIMC degree are required to complete 36 credit hours with a grade point average of B or higher, including six core courses, five elective courses (including at least three principles electives), and a required capstone course.

Transfer credit. No more than six hours of transfer credit for approved graduate-level courses will be accepted from another institution. Students should submit transcripts of their previous graduate work to the department for university review and official posting to their Roosevelt transcript as soon as possible after they enroll at RU.

Six-year rule. All course work and other requirements for the degree must be completed within six years of the student’s admission to the program. Exceptions are granted only in unusual circumstances.

Core required courses

  IMC 401 Brand Marketing and Communications* .....3
  IMC 409 Methods of Integrated Marketing Communications* .....3
  IMC 440 Marketing Communications Research .....3
  IMC 446 Brand Planning and Message Strategy* .....3
  IMC 452 IMC Ethics and Society .....3
  IMC 453 Multicultural Marketing Communications .....3
  IMC 480 IMC Campaign Planning .....3

Principles electives

All MSIMC students will complete five electives, including three selected from the principles electives listed below:
  IMC 443 Principles of IMC Media Planning .....3
  IMC 450 Principles of Direct/Database Marketing .....3
  IMC 460 Principles of Account Planning .....3
  IMC 461 Principles of Customer Relationship Marketing .....3
  IMC 471 Principles of Public Relations .....3
  IMC 472 Principles of Consumer and Trade Promotions .....3
  IMC 489 Principles of Internet Marketing Communications .....3

Remaining general electives

With the remaining two electives, students may choose additional course(s) from the principles electives above or from the list of general electives including those listed below.
  IMC 447 IMC Creative Campaigns .....3
  IMC 454 Publication Design .....3
  IMC 462 Social Media Marketing Communications .....3
  IMC 474 Crisis Communications .....3
  IMC 491 International IMC Study Excursion .....3

Work experience electives

  All MSIMC students are advised to choose a work experience elective to round out their studies. One work experience course is allowed per student for academic credit as an elective .....3

*A grade of B- or higher is required to continue in the program. Any student earning a C+ grade or lower must retake the course in the next semester it is offered.

A student who has not completed an internship, practicum, or other final project must maintain continued registration during fall and spring semesters until completion of the project by registering for the appropriate zero-credit course (course number followed by “Y“). Students who have not maintained continuous registration for internship, practicum, or other final project will be required to register for all intervening fall and spring semesters prior to graduation.