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Course Details

Course Details

PHAR 669 - HEALTH COMM. AND MASS MEDIA

Health Communication through Mass Media will specifically look at the human communication process through the lens of Mass Media Theory. By examining various health campaigns including national health awareness initiatives, pharmaceutical advertisements, and risk communication students will gain a stronger understanding of the need to effectively communicate with patients from diverse backgrounds. As future healthcare providers students will gain an understanding of the impact of these various campaigns and mass medias effects on their future patients.

Credits: 3