Roosevelt University in Chicago, Schaumburg and Online - Logo

Course Details

Course Details

MKTG 456 - INT'L MARKETING ANALYSIS

Extended case study of international marketing planning. Subtopics include overseas market selection, international aspects of demand analysis, product adaptation, channel selection, pricing behavior, promotion strategy, and organization. Export-import transactions, including transportation and logistics.

Credits: 3

PREREQUISITES:

  • MKTG 406  (with a min grade of C-)
  •   OR   MGMT 452  (with a min grade of C-)

View the Course Finder for more detailed prerequisite information.