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Course Details

MKTG 456  INT'L MARKETING ANALYSIS

Extended case study of international marketing planning. Subtopics include overseas market selection, international aspects of demand analysis, product adaptation, channel selection, pricing behavior, promotion strategy, and organization. Export-import transactions, including transportation and logistics.

Credits:  3

Prerequisites:

  • MKTG 406 (with a min grade of C-)
  •   OR  MGMT 452 (with a min grade of C-)
  • View the Course Finder for more detailed prerequisite information.

    Course Notes:

    There are no additional notes for this course.