Roosevelt University in Chicago, Schaumburg and Online - Logo

Course Details


MKTG 426 - RESEARCH FOR MKTG DECISIONS

Role of marketing research in contemporary marketing strategies. Relevant secondary information sources and techniques, such as focus groups. Experimental and other study designs; questionnaire development; data collection, processing, and analysis. Appropriate statistical techniques for data analysis.

Credits: 3

Prerequisites:

  • MKTG 406 (with a min grade of C-)
  • AND  MGMT 403 (with a min grade of C-)
  • View the Course Finder for more detailed prerequisite information.

    Course Notes:

    There are no additional notes for this course.