MKTG 426 RESEARCH FOR MKTG DECISIONS
Role of marketing research in contemporary marketing strategies. Relevant secondary information sources and techniques, such as focus groups. Experimental and other study designs; questionnaire development; data collection, processing, and analysis. Appropriate statistical techniques for data analysis.
Credits:
3
Prerequisites:
MKTG 406
(with a min grade of C-)
AND MGMT 403
(with a min grade of C-)
View the Course Finder for more detailed prerequisite information.
Course Notes:
There are no additional notes for this course.
