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Course Details

MKTG 426  RESEARCH FOR MKTG DECISIONS

Role of marketing research in contemporary marketing strategies. Relevant secondary information sources and techniques, such as focus groups. Experimental and other study designs; questionnaire development; data collection, processing, and analysis. Appropriate statistical techniques for data analysis.

Credits:  3

Prerequisites:

  • MKTG 406 (with a min grade of C-)
  • AND  MGMT 403 (with a min grade of C-)
  • View the Course Finder for more detailed prerequisite information.

    Course Notes:

    There are no additional notes for this course.