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Course Details

Course Details

MKTG 426 - RESEARCH FOR MKTG DECISIONS

Role of marketing research in contemporary marketing strategies. Relevant secondary information sources and techniques, such as focus groups. Experimental and other study designs; questionnaire development; data collection, processing, and analysis. Appropriate statistical techniques for data analysis.

Credits: 3

PREREQUISITES:

  • MKTG 406  (with a min grade of C-)
  • AND   MGMT 403  (with a min grade of C-)

View the Course Finder for more detailed prerequisite information.