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Course Details


MKTG 406 - MKTG STRAT: THEORY & PRACTICE

Foundation for understanding all basic concepts of marketing; organized on a managerial framework so that students can apply basic marketing concepts to decision making and managing marketing activities. Emphasis on practical application through the use of cases. Development of a conceptual marketing plan, given a specific set of market, product and environmental conditions.

Credits: 3

Prerequisites:

  • BADM 401 (with a min grade of P)
  • View the Course Finder for more detailed prerequisite information.

    Course Notes: