IMC 491 INTERNATIONAL IMC STUDY EXP
This is a topics course in studying IMC in international applications. Students will participate in lectures/ discussions conducted both by RU and host-institution faculty on cultural-, industry-, and market-related topics, as well as make site visits to a specific business/organization, the agencies providing its marketing communications services, and other relevant locations to examine the character and scope of IMC practice in the featured country.
Credits:
3
Prerequisites:
IMC 401
(with a min grade of B-)
AND IMC 409
(with a min grade of B-)
AND IMC 453
(with a min grade of B-)
OR MKTG 406
(with a min grade of B-)
View the Course Finder for more detailed prerequisite information.
Course Notes:
There are no additional notes for this course.
