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Course Details

IMC 491  INTERNATIONAL IMC STUDY EXP

This is a topics course in studying IMC in international applications. Students will participate in lectures/ discussions conducted both by RU and host-institution faculty on cultural-, industry-, and market-related topics, as well as make site visits to a specific business/organization, the agencies providing its marketing communications services, and other relevant locations to examine the character and scope of IMC practice in the featured country.

Credits:  3

Prerequisites:

  • IMC 401 (with a min grade of B-)
  • AND  IMC 409 (with a min grade of B-)
  • AND  IMC 453 (with a min grade of B-)
  •   OR  MKTG 406 (with a min grade of B-)
  • View the Course Finder for more detailed prerequisite information.

    Course Notes:

    There are no additional notes for this course.