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Course Details

Course Details

IMC 480 - IMC CAMPAIGN PLANNING

Capstone course in which students develop a complete IMC plan on a specific product or service. Focus on each element of the plan, covering the full content of the core program. Instructor provides counsel to student teams.

Credits: 3

PREREQUISITES:

  • IMC 446  (with a min grade of B-)

View the Course Finder for more detailed prerequisite information.

COURSE NOTES:

All required IMC courses plus three principles courses.