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Course Details

Course Details

IMC 474 - CRISIS COMMUNICATION

Course focuses on understanding the variety of crises that threaten and affect organizations and/or brands and the integrated activities that organizations employ to address and minimize crises; understanding the life cycle of crises as well as strategies and tactics; gaining familiarity with stakeholders and methods used to offset threatening activity.

Credits: 3

PREREQUISITES:

  • IMC 446  (with a min grade of B-)
  • AND   IMC 471  (with a min grade of B-)

View the Course Finder for more detailed prerequisite information.