IMC 472 - PRINCIPLES OF CONS/TRADE PROMO
Strategic approaches and tactical planning for applications in consumer and trade sales promotions. Business-to-business and business-to-consumer promotions techniques, including price deals, sampling, event sponsorship and shows, sweepstakes and contests, product placements, and tie-in partnerships.
(with a min grade of B-)
View the Course Finder for more detailed prerequisite information.
No more than one principles elective may be taken
concurrently with IMC 446.