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Course Details

Course Details

IMC 472 - PRINCIPLES OF CONS/TRADE PROMO

Strategic approaches and tactical planning for applications in consumer and trade sales promotions. Business-to-business and business-to-consumer promotions techniques, including price deals, sampling, event sponsorship and shows, sweepstakes and contests, product placements, and tie-in partnerships.

Credits: 3

PREREQUISITES:

  • IMC 446  (with a min grade of B-)

View the Course Finder for more detailed prerequisite information.

COURSE NOTES:

No more than one principles elective may be taken  concurrently with IMC 446.