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Course Details

IMC 472  PRINCIPLES OF CONS/TRADE PROMO

Strategic approaches and tactical planning for applications in consumer and trade sales promotions. Business-to-business and business-to-consumer promotions techniques, including price deals, sampling, event sponsorship and shows, sweepstakes and contests, product placements, and tie-in partnerships.

Credits:  3

Prerequisites:

  • IMC 446 (with a min grade of B-)
  • View the Course Finder for more detailed prerequisite information.

    Course Notes:

    No more than one principles elective may be taken

    concurrently with IMC 446.