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Course Details


IMC 471 - PRINCIPLES OF PUBLIC RELATIONS

Strategic functions and tactics of public relations. Models of creative thinking and problem-solving applied to the domains of public relations including media relations, community and member relations, investor relations, consumer relations, public affairs, and crisis communication. Skills in practical analysis and development of materials to generate reaction and support from targeted audiences.

Credits: 3

Prerequisites:

  • IMC 446 (with a min grade of B-)
  • View the Course Finder for more detailed prerequisite information.

    Course Notes:

    No more than one principles elective may be taken

    concurrently with IMC 446.