Roosevelt University in Chicago, Schaumburg and Online - Logo

Course Details


IMC 462 - MKTG COMM VIA SOCIAL MEDIA

An exploration of Social Media (Facebook, MySpace, Twitter blogs and chat ' and more) and their ever increasing role within the communications landscape. A mix of lectures, readings, presentations by Social Media practitioners, and analyses of a wide range of corporate Social Media participation, leading to student efforts to incorporate Social Media into a fully Integrated Marketing Communications program.

Credits: 3

Prerequisites:

  • IMC 446 (with a min grade of B-)
  • View the Course Finder for more detailed prerequisite information.

    Course Notes:

    There are no additional notes for this course.