IMC 462 - MKTG COMM VIA SOCIAL MEDIA
An exploration of Social Media (Facebook, MySpace, Twitter blogs and chat ' and more) and their ever increasing role within the communications landscape. A mix of lectures, readings, presentations by Social Media practitioners, and analyses of a wide range of corporate Social Media participation, leading to student efforts to incorporate Social Media into a fully Integrated Marketing Communications program.
(with a min grade of B-)
View the Course Finder for more detailed prerequisite information.
There are no additional notes for this course.