IMC 462 - MKTG COMM VIA SOCIAL MEDIA
An exploration of Social Media (Facebook, MySpace, Twitter blogs and chat ' and more) and their ever increasing role within the communications landscape. A mix of lectures, readings, presentations by Social Media practitioners, and analyses of a wide range of corporate Social Media participation, leading to student efforts to incorporate Social Media into a fully Integrated Marketing Communications program.
(with a min grade of B-)
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