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Course Details

Course Details

IMC 462 - MKTG COMM VIA SOCIAL MEDIA

An exploration of Social Media (Facebook, MySpace, Twitter blogs and chat ' and more) and their ever increasing role within the communications landscape. A mix of lectures, readings, presentations by Social Media practitioners, and analyses of a wide range of corporate Social Media participation, leading to student efforts to incorporate Social Media into a fully Integrated Marketing Communications program.

Credits: 3

ATTRIBUTES:

PREREQUISITES:

  • IMC 446  (with a min grade of B-)

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