IMC 461 - Principles of CRM
The strategy of CRM. Topics include technologies (for marketing comunications, not IT profesionals); data-mining for CRM applications, salesforce automation, marketing optimization, digital aids to customer service, business intelligence and product personalization.
(with a min grade of B-)
View the Course Finder for more detailed prerequisite information.
No more than one principles elective may be taken
concurrently with IMC 446.