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Course Details

IMC 461 - Principles of CRM

The strategy of CRM. Topics include technologies (for marketing comunications, not IT profesionals); data-mining for CRM applications, salesforce automation, marketing optimization, digital aids to customer service, business intelligence and product personalization.

Credits: 3


  • IMC 446  (with a min grade of B-)

View the Course Finder for more detailed prerequisite information.


No more than one principles elective may be taken  concurrently with IMC 446. 

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